The tracking measures listed below and used by us are implemented based on Art. 6 (1) lit. f) GDPR. The targeting measures are used by us to ensure that only advertisements based on your actual or presumed interests appear on your devices and that we do not bother you with advertising that is not interesting to you.
We also use re-targeting technologies from external service providers. This enables us to make our online offering more interesting and tailored to your needs. This enables us to target those users with online advertising on our partners' websites who are already interested in our services and our products. We know from studies that the insertion of personalized, interest-related advertising is more interesting for the Internet user than advertising that has no such personal reference.
For this purpose, a cookie is set with which interest data is collected using pseudonyms. This information is used to display interest-related advertisements about our offers on the websites of our partners. No directly personal data is stored and no user profiles are combined with personal data on you. The cookie is stored for a period of 120 days and then automatically deleted.
You have the option of deactivating the collection of data for the purpose of personalised advertising. A cookie is then set, which permanently prevents the collection of data, unless you delete this cookie in your browser specifically or via the function "Delete all cookies". You can repeat your objection at any time.
188.8.131.52 Advertising partners/Third-party cookies
We work with advertising partners to make our website even more attractive for you. To this end, cookies are set by our advertising partners when you visit our site (third-party cookies). Our advertising partners’ cookies also store information about your user behaviour and your interests when visiting our site using pseudonyms. Information is also partly recorded that results on other sites before the visit to our site. This information is used to show you advertisements from our advertising partners that are based on your interests. No personal data is stored and no user profiles are merged with personal data concerning you.
You can prevent our advertising partners’ interest-based advertising by configuring the cookie settings in your browser accordingly (see also 3.3.1).
184.108.40.206 Google Ads
Our website uses the Google Ads service. Google Ads is an online advertising program provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google").
On the one hand, we use the remarketing function within the Google Ads service. With the remarketing function we can present users of our website on other websites within the Google display network (on Google itself, so-called "Google Ads" or on other websites) ads based on their interests. For this purpose, the interaction of users on our website is analysed, e.g. which offers the user is interested in in order to be able to display targeted advertising to users on other pages even after they have visited our website. For this purpose, Google stores a number in the browsers of users who visit certain Google services or websites in the Google display network. This number, known as a "cookie," is used to track the visits of these users. This number is used to uniquely identify a web browser on a particular computer and not to identify a person, no personal information is stored. The legal basis for this data processing is Art. 6 (1) lit. f) GDPR.
We also use conversion tracking when using the Google AdWords service. When you click on an ad placed by Google, a conversion tracking cookie is placed on your computer/device. These cookies lose their validity after 30 days, contain no personal data and are therefore not used for personal identification. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking.
220.127.116.11 LinkedIn Ads
We use the retargeting service and conversion tracking of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn").
For this purpose, our website includes the LinkedIn Insight Tag, which enables LinkedIn to collect statistical, pseudonymous information about your visit and use of our website and to provide us with aggregated statistics based on this information. As a rule, the following information is collected:
- LinkedIn User ID (Cookie ID)
- IP Address
- Metadata of website visit, e.g. browser type, website visited
In addition, this information is used to provide you with offers and recommendations that are specific to your interests and relevant after you have informed yourself about certain services, information and offers on the website. This information is stored in a cookie.
You may opt out of LinkedIn's analysis of your usage patterns and the display of interest-based recommendations here: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
18.104.22.168 Revocation/option to opt-out
In addition to the deactivation methods described above, you can generally prevent the described targeting technologies by configuring the cookie settings in your browser accordingly (see also 3.3.1). In addition, you have the option of deactivating preference-based advertising with the aid of the preference manager available here.