3.3.2 Google Analytics
For the purpose of the needs-oriented design and continuous optimisation of our pages, we use Google Analytics, a web analysis service of Google Inc. (“Google“), based on Art. 6 (1) (f) of the GDPR. Google Analytics uses “cookies”, text files which are stored on your computer and which allow an analysis of the use of your website usage. In this context, pseudonymised usage profiles are created and cookies are used. The cookie generates information about your use of this website, such as
- browser type/version,
- operating system used,
- referrer URL (the previously visited page),
- host name of the accessing computer (IP address),
- time of server request
On behalf of the operators of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide further services for the website operator in connection with the use of the website and the Internet. The IP address provided by your browser as part of Google Analytics will not be merged with other Google data. You can prevent cookies from being saved by configuring your browser software accordingly; however, we would like to point out that in this case you may not be able to fully utilise all the functions of this website. In addition, you may prevent Google from tracking the data generated by the cookie and your use of the website (including your IP address), as well as the processing of this data by Google, by clicking on the link below and downloading and installing the available browser plug-in. https://tools.google.com/dlpage/gaoptout?hl=en
As an alternative to the browser add-on, especially for browsers on mobile devices, you can prevent the collection by Google Analytics by clicking on this link. An opt-out cookie is set that prevents the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again. For more information about privacy in relation to Google Analytics, see the Google Analytics website.
For the sake of transparency, we would like to point out that we use the Google Tag Manager. This Manager does not collect personal information. The Tag Manager makes it easier for us to integrate and manage our tags. Tags are small pieces of code used, among other things, to measure traffic and visitor behaviour, track the effectiveness of online advertising and social media channels, and test and optimise websites. For more information on Google Tag Manager see: https://www.google.com/analytics/tag-manager/use-policy/.