Why GRUBE relies on
MOVEX | Live Shopping
Since the start of their video commerce activities in June 2023, GRUBE has gone live with a shopping show each month. High interaction and a variety of settings require a stable technical basis and flexibility: Find out how and why our software is used at GRUBE.
The live streams present products in their natural environment, allowing viewers to not only see the items, but also receive valuable tips and tricks on how to use them – and buy them directly via product links.
Thanks to the interactive live formats, customers can ask questions directly in the chat and receive answers swiftly. This creates a high level of customer loyalty and ensures that their needs and questions are clarified.
Live Shopping enables GRUBE to draw attention to complementary products and sell them directly in the stream. For example, watering tips are presented together with matching hoses, pipes and timers – a real added value for customers.
The live streams create authentic video content that remains available in the media library even after the show. This gives GRUBE the opportunity to reuse the content sorted by topic and also embed it on the product detail pages so that it can be viewed by website visitors later on.
The live shows are hosted by a GRUBE moderator together with product experts from the team or the manufacturer brands, creating a personal and familiar atmosphere.
GRUBE produces the shows with its own team and streams directly via MOVEX | Live Shopping so that no other service providers need to be involved. Camera, microphone, gimbal, lighting, laptop and directional antenna make professional in-house realisation possible.
The figures speak for themselves: on average, around 3,000 viewers watch the live shows and the recordings are watched by a further 5,000 interested shoppers. With an average viewing time of 5 minutes, it is clear that the format is well received by customers and that they are actively engaging with the content.
GRUBE is planning to include the videos on the product detail pages of the website in the future in order to offer customers an even better overview of the products. In addition, the live shopping formats will also be used for GRUBE subsidiaries to increase their reach and service level.
Successful live shopping and
video commerce at GRUBE
With a clever concept and a few on-board resources, Nina Garbers (e-commerce business manager at GRUBE) has shown how live shopping can be successfully implemented. An exciting look behind the scenes of live shopping and an inspiring example for online retailers. You can find more insights into live shopping at GRUBE in the media library.
Learnings and tips from Nina Garbers
Every show is different
No matter how much we plan and practise, live shopping is dynamic and always different. This unpredictability keeps us on our toes and makes every show an experience.
Teamwork counts
Our well-established team is the centrepiece of every show. Co-operation and team spirit are essential to keep calm even in stressful situations.
Patience and trust
The channel needs time to develop. Both the set-up and the viewer numbers have improved continuously, which requires patience and perseverance.
Specialised topics
Specific and well thought-out topics are particularly well received by our audience!
Strong partnerships
Through live shopping, we were able to deepen our relationships with our external partners and deliver great shows with experts from respective brands.
Just get started!
Our biggest learning is to just get started. Not every show went perfectly, but it was precisely from these experiences that we learnt the most.
GRUBE takes off with MOVEX | Live Shopping
Products live in action
With just a snippet of code, our software was integrated into GRUBE's webshop. Since then, GRUBE has relied on interactive video streams to inspire and share their know-how among customers.
Authentic and informative
With simple on-board resources and product experts from the team, GRUBE is authentic and close to the customer's interests. Themed events focus on special products and vividly show how they work in their respective environments for the task at hand.
Full flexibility with MOVEX | Live Shopping
In their own store or even out in the forest: with our software, reliable streaming is guaranteed at any location. Show set up and extensions for other brands or subsidaries can easily be added in next to no time.
Find out more about the platform and see for yourself with a demo
In contrast to traditional online shopping, live shopping and video commerce offer more than just text descriptions and product information pages.
Arrange a demo now and see the many advantages of MOVEX | Live Shopping for yourself.
