Why Super Streusel relies on
MOVEX | Live Shopping
As soon as the company was founded in 2018, Super Streusel placed great emphasis on social media activities and video content. Live shopping has since become an integral part of Super Streusel's marketing strategy: The team has been using MOVEX | Live Shopping since May 2024 and benefits from the software's versatile features.
Super Streusel achieves significant sales increases through regular live shopping events, with up to 200% higher conversion rates during the live streams. Exclusive deals and limited products that are only available during the live event ensure a high level of participation and increase the urgency to buy.
Close interaction with their community is a key aspect of Super Streusel's success in live shopping. Viewers actively participate in the stream, ask questions, share ideas and help each other in the chat. The personalised approach – including mentioning names when placing orders – creates a familiar atmosphere and strengthens loyalty to the brand. This is also reflected in the figures: Super Streusel has recorded an 80% increase in the returning customer rate.
The streams not only show the products, but also provide tips and creative ideas on how to create magical things from simple baked goods. For example, a box cake is simply turned into a dinosaur. This encourages interaction and inspires viewers to get creative and try out the range themselves.
With just a snippet of code, MOVEX | Live Shopping was integrated into Super Streusel's web shop and streams live events simultaneously on Instagram, TikTok and in its own shop. Instagram currently serves as the main driver with over 240,000 followers, while TikTok is seen as a growth channel. In future, the web shop will become the first port of call.
The social shopping experience fully comes alive in your own shop, as evidenced by the longer dwell time of viewers: Clickable product overlays and live chats create a seamless integration of shopping and entertainment. Fans can buy products directly in their trusted shop and interact with the community.
Super Streusel is working on further optimising the live shopping experience by using its own shop as a hub and using live content for product presentations. The long-term goal is to become independent from platforms such as Instagram and TikTok and to develop the web shop with MOVEX | Live Shopping into the central platform for video commerce.
"We don't just have customers, we have fans"
Successful live shopping
& video commerce at Super Streusel
With Video Commerce, the sisters Katharina Decker and Daniela Sichting have found a magical recipe to inspire their community. They stream live events and videos from their show kitchen, transporting their fans into a baking world full of creativity. With their online shop as the main stage and clever collaborations with well-known brands and brand ambassadors, they manage to shine in both the B2C and B2B sectors.
Learnings and Tipps from Dani and Kati
No script is our script
Choose a theme, prepare the show kitchen and get started – we prefer to improvise as a well-coordinated team.
We celebrate every occasion
Whether it's a launch, how-to or just because – we love to create spontaneous live moments.
Fear of missing out
Timely announcements, countdowns, exclusive deals and surprises create urgency and an incentive to be there.
Right on trend
Live streams combined with edutainment are perfect for our target group and ensure enthusiasm and the right shopping mood.
Queen of your castle
Dare to step out of the Insta bubble and rely on social commerce without media disruption in your own web shop.
Hard to copy
Our live shopping events have a high recognition value – find your niche and inspire your community!
Super Streusel takes off with
mit MOVEX | Live Shopping
Inspiration & direct purchases
In addition to the regular short videos of Super Streusel, live shopping events offer viewers the unique opportunity to experience creative baking ideas live, receive limited discounts and buy products directly.
Love brand & community
Super Streusel accompanies its community through all seasons and occasions with a constant stream of new baking ideas and offers numerous opportunities for exchange between fans. Above all, the founding duo's proximity to the public ensures colourful and authentic experiences.
Flexibility & multi streaming
With MOVEX | Live Shopping, Super Streusel benefits from numerous features of the modular platform and can stream live both in its own web shop and on the desired social media channels.
Find out more about the platform and see for yourself with a demo
In contrast to traditional online shopping, live shopping and video commerce offer more than just text descriptions and product information pages.
Arrange a demo now and see the many advantages of MOVEX | Live Shopping for yourself.
