Live shopping in focus
With around 260 million views on 50,000 different streams, live shopping, or “teleshopping 2.0”, has been enjoying increasing popularity in China for years.
But what is the potential of this Far Eastern tech trend in Europe? How widespread is the concept already, and how do forecasts and prospects turn into real profits for successful online retailers?
In our free whitepaper you will find out:
- What differentiates the target groups in China from those in Europe
- What live shopping means for the future of e-commerce
- How live shopping contributes to an increased conversion rate
- How to successfully integrate live shopping into your business model