10th October 2023

SPORT1 Business launches live commerce for brands and retailers

Powered by MOVEX | Live Shopping, SPORT1 Business now offers brands and retailers a complete live commerce package.

SPORT1 GmbH, Germany’s biggest multichannel sports platform, has delivered high-quality sports coverage, live broadcasts, and entertainment for fans in Germany and Europe for years.

But that's not all – SPORT1 has also made a name for itself in the world of teleshopping, producing live shopping shows for various brands and companies.

Now, they are channeling this expertise by launching BRANDSOME, a new end-to-end commerce platform with a complete live shopping package – from production of live shows to broadcasting across all channels.

We are very excited that SPORT1 has chosen MOVEX | Live Shopping to run on their BRANDSOME platform, providing retailers and companies with direct online store integration and cross-media interaction with their target groups

Matthias Reichert, CCO SPORT1 GmbH: “With the launch of BRANDSOME, we offer a powerful new sales channel – and by integrating MOVEX | Live Shopping, we can rely on a scalable software with top features for easy show set up, swift moderation of live chats and individual video libraries. We thank OSP for the great partnership and flexibility to bring this platform to live.”

After the launch in June, BRANDSOME quickly gained new customers and just announced their partnership with MediaMarktSaturn, whose first live event successfully streamed on September 18th: see recording in the BRANDSOME media library.